What is Product Photography?

You must have been wondering why my products need professional photographs and how important it is to have the best product images for your products to make them look good. Well, you’ve come to the right place for the answer. Product Photography has been on the rise and has gained much importance in recent years with the rise of e-commerce, especially after the onset of Covid-19. So, we understand what’s it all about. Let’s begin.

Product Photography, as the name suggests is the photography service provided for the brand’s business where photoshoots are done for the products and these photos can be used for many purposes, especially to put up pictures online to drive up sales and conversions. These pictures are used for selling products either on e-commerce platforms like Myntra, Amazon, etc. or for the business’s own website. It includes everything from 360-degree product shoot to model shoot depending upon the business’s preference based on their needs. The products can include everything from clothing products to food dishes.

Why is Product Photography important for your e-commerce business?

There is no doubt and even you would agree that human beings are visual creatures and the first mode of contact that we make to decide about anything is through our eyes. You look at something beautiful and if that object makes you go wow at the first look, then you’re instantly attracted to it and makes you want to have it for yourself or experience it as much as you can. Hence, there’s no denying that visual stimulation is one of the most powerful senses that humans possess. In a world of ever-increasing e-commerce business, where thousands of sellers are trying to consumer’s attention, every little detail counts to make or break your brand and product photographs more so, because that’s the first thing customers judge your products on and then move further on narrowing down on other aspects.

Take an example of two clothing brands with similar features, fabric, and prices selling their product online on e-commerce platforms. One has put pictures by clicking it with their phone in some room and another one has got the aesthetically pleasing pictures from a photography service. Which brand would you go for while browsing for apparel online? It’s a no-brainer that it’s the second one because it instantly catches the attention of the customer in the blink of an eye. It’s a competitive advantage that is a must in today’s e-commerce landscape if you want your brand anywhere to be reckoned among its competitors. Your website time and traffic will increase, sales drive up, more conversions, lesser bounce rate and somehow it helps your website rank in search results as well, Well, not somehow but because of the rules of SEO. But that topic is for another day. It’s an open secret and the choice is yours.

Types of Product Photography

360-degree shots

360-degree shots are creative shots that cover the product from all 360 degrees. This is done to give a holistic view of the product and the product images are a result that you would not be disappointed in. Rotating photos at your will with your touch or click gives the viewer a whole lot more trust as it gives a detailed impression of what the product will look like and there is no trickery of any sort. Also, it gives the viewer something to toggle with as they can rotate the image around or see the image getting automatically rotated which lets the viewer view your product for a longer time. And it is a given that if they are viewing your product for a longer time, higher the chances of conversion or the brand getting a better impression in the viewer’s mind.

Creative Shoot

Creative Shoots can be identified in 2 ways. Model Creative Shoot and Product creative shoot. The major difference between these two is if models are included in the shoot. In product creativity, different props are included with varied backgrounds to enhance the impact of product images. In model creative, props are included along with the usage of models in creative photo styling. Creative shoots are useful to enhance the impact of product images and give a look and feel of a product in a certain context or placement.

Model shoot

Model Shoot, as the name suggests simply, is a photo shoot for a model wearing certain products to give the context of how it would look on your prospective customers. There can be various kinds of model shoots including male and female shoots depending upon the product and even Indian or international models are the options to choose from. Model Shoots enhance the look of products as they give the best idea to the viewers in terms of how the product would look when someone is wearing them. It is one of the most popular photoshoots that are there in product photography.

Video Shoot

Video Shoot is another form of product photography done in a video format to build a small snippet with the product involved. In some contexts, video shoot has a much higher retention rate than product images shoot, and it is very useful to increase brand recall value. Videos tend to grasp the attention of the viewer for a much longer time. These are things that the brand looks for the most while getting the shoot done for their products.

Ghost Shoot

Relax, they are not as scary as the name suggests. These shoots are done with models wearing clothes and/or accessories and then removed later to leave a human-fit version of clothing. This gives the customer a glimpse of the product in a human-fit version without the image of the model to distract.

Lookbook Shoot

This is something which isn’t heard of often and probably the first time you’re hearing of it. So Lookbook shoot is a set of photographs that are used to reveal a particular style, an apparel line, or a fashion designer’s collection. They are specifically picked to give a versatile look and a fashion style that fashion aficionados can rely on.