With the dawn of the digital age in the last century and growing exponentially at an unprecedented rate, it has created subsidiaries of various forms which has become an integral part of human lives. Any specific event happening live will be recorded from all angles by eyewitnesses to make it omnipresent in digital space. Humans have hardwired themselves to record, analyze and interpret almost everything through photos and videos.

Since sharing of photos has become faster, cheaper, and easier, photography has become an extension of every significant or insignificant moment that a person goes through in their life. You go to a concert, wedding, birthday party, vacation, every possible scenario you could think of, digital media has changed the way we spend our time and what we do during these events.

As with every new normal that human brains adapt to, during this time, our brains have adapted and become increasingly reliant on how we perceive photos and everything around it. It’s incredibly important to appear really good to strike an impact on our fellows in personal and professional life. Up until 50 years ago, photos were used to depict major events and happenings around the world and only a handful possessed the equipment for the same. Photography services were for the elites.

Today, professional photographers need to up their creativity game really quickly to keep their ‘content’ relevant and interesting enough to catch the audience’s attention. Cognitive overload is a reality, and every photographer needs to come up with something unusual yet attractive to grab the eyeballs. Photography services have dynamically changed and there is some new progress in the technological equipment’s ability to record photos and videos. The line between real and virtual is gradually thinning. There is a much deeper impact that photographs and videos make, mentally and emotionally on its viewer and it is getting deeper and deeper with each passing day.

Types of Photography Services.

Wedding Photography

The possibility of someone getting married with whom you are connected on social media and their wedding goes under the radar without anyone knowing anything about it, is next to zero. Everybody hires a wedding photographer for their special day, and you’ll see loads of these pictures on their social media. From the pre-wedding shoot to the mehndi ceremony, every event is covered by professional photographers as creatively as possible. Weddings are an important event in people’s life and great pictures and videos help them to store these precious memories for their lifetime. With destination weddings on the rise, Bollywood influence, and digital media improving by leaps and bounds with each passing day, wedding photography has been a highly lucrative profession. The photographer needs to be active throughout the event, capturing the right moment at the right time. If they can communicate well with the bride and groom, its always a plus.

Event Photography

Wedding Photography is a subsidiary of event photography itself. But, since wedding photography is such a huge industry in itself, it deserves a special category different from event photography. Event photography includes everything from concerts to weekend club parties. You’ll find a photographer at each and every event like this. These photography services are sometimes used to promote certain places or events like nightclubs or concerts. Else, the motive of these services is similar to wedding photography which is to capture intimate moments of the event to be preserved by concerned people.

Product Photography

With the onset of the E-commerce industry, product photography has been on the rise. There are so many sellers that consumers come across on various platforms, whether they are searching for any product or not. Almost every brand is trying to grab the attention of these consumers through whatever means they can. If you open Facebook and Instagram, there’ll be branded ads in your feed. If you open any website, there’ll be display ads trying to grab your attention. Since all these platforms are visual platforms, pictures become the most touchpoint to grab the attention of potential customers. The better your products look in the banner, the higher the chances of the potential customer checking it out.

Travel Photography

You open your Instagram every time and there’ll be at least one of your friends who has uploaded some pictures of wherever they have traveled, or you might be following at least one travel vlogger either on YouTube or Instagram. There has been an incredible surge in the number of travel vloggers you’ll see on social media as people are consuming travel content more than anything. You can’t imagine yourself visiting a scenic location and not documenting some part of it, whether they are photos or videos, on your phone. It’s something that has become sort of a given.

Architectural Photography

Capturing the building from all its beautiful angles is similar to capturing a model for fashion or product photography. This kind of photography is used by real estate firms or architect firms to present attractive and unique designs of their buildings and to attract visitors or customers for a visit or buying an apartment or commercial space in their building, this is similar to product photography but deserves a different mention because the scale of it and how it requires a different skillset to capture.

Pet Photography

In this day and age of social media and the increasing fascination of people with their pets, it’s no surprise that pet photography has been on a rapid incline. People are looking for specialized pet photographers to get the pet photoshoot done for their pets in different ways. They want to do it together with their pets, clicking their pets in candid moments or in some unique locations letting the photographers be as creative as possible. They use these photoshoots mostly to use on social media or pet grooming companies for commercial purposes.

Wildlife Photography

For the adventure seekers who love photography, we have photographers working for travel shows or magazines who try to capture never seen moments of fascinating activities which happen in wildlife and would be really fascinating to view for humans who are living away from all those realities of the wildlife. You can check out the social media handles like national geographic to get an idea of how grand and beautiful these wildlife videos and wildlife images look.